News Release -
Shannon Development scores major US tourism coup for Shannon Region
9 million US holidaymakers targeted as part of Shannon Development US blitz
Shannon Development has negotiated a major tourism coup for the Shannon Region in the US market. Following a series of meetings with top US tour operators and airline by Shannon Development last month, Sceptre Tours have agreed to sell an off-season tourism holiday package to its 9 million email customer base, focusing exclusively on the Shannon Region as the destination and flying into Shannon International Airport. Sceptre Tours are a major tour operator selling Irish holidays throughout the United States.
Making the announcement, John King, Heritage and Tourism Director, Shannon Development, said, “We are delighted to have secured this tourism promotional opportunity which will yield significant benefits for the Shannon Region tourism industry. With the advent of Open Skies, this initiative comes at an important time for the Airport and the Region”.
In addition to the Shannon Region E-blast, Sceptre Tours, in association with Shannon Development, have also agreed to sell a special Shannon Region tourism holiday package at the forthcoming Milwaukee Irish Festival (running from 16th-19th August) which attracts an estimated 150,000 visitors annually.
“We are delighted to be working with Shannon Development on these exclusive US tourism marketing initiatives for the Shannon Region which we believe will generate significant business in the area. This is one of many US initiatives which we hope to work on with Shannon Development in the coming years,” says Bert Accomando, President, Sceptre Tours.
“This will be our 7th year promoting the Shannon Region at the Milwaukee Irish Fest. It is the world’s largest Irish cultural event and attracts many US people with Irish roots who are intent on visiting Ireland. We are shipping out a huge consignment of tourism literature and have designed special tourism banners to promote the entire Shannon Region. As part of this promotion, we will be manning a stand in the ‘Destinations’ centre at the Festival, and we have been in negotiations with Aer Lingus and Dooley Car Hire to offer tailored packages to those attending the Milwaukee Irish Fest,” says Pat Daly, Tourism Marketing Manager, Shannon Development.
Shannon Development will also be participating in the cultural aspect of the festival and John Quinlivan, Shannon Development’s regional manager for Co. Clare, will be giving a presentation in the Festival’s cultural village. Other members of the tourism delegation heading to Milwaukee include Shannon Heritage, Clare County Council, and Clare Tourism Council.
Pictured at the signing at the Shannon Development offices were Bert Accomando, President, Sceptre Tours, John King, Heritage & Toursim Director, Pat Daly, Toursim Marketing Manager, and Chris Meehan, Tourism Marketing Executive, Shannon Development.
Pic. Emma Jervis/ Press 22
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