Shannon Development and Tourism Ireland UK have launched a major tourism promotional campaign around this weekends Heineken cup final in Cardiff (Saturday 24th May ’08). With all eyes on Cardiff this weekend the tourism agencies are using the occasion to get a strong ‘Limerick’ tourism message out to UK and French fans attending this showcase event.
The campaign involves the distribution of a specially designed colourful postcard outside the stadium in the build-up to the game and in the pubs and clubs in Cardiff during and after the game. The postcard highlights the links between Limerick city and Munster rugby and promoting the range of access options from the UK to the Region through Shannon Airport.
“This is a fantastic opportunity to showcase Limerick city as the gateway to the Shannon Region. The aim of the campaign is get a clear message to potential French and UK tourist that the Shannon Region is a premier holiday destinations. We have produced 40,000 special postcards to tell potential tourists about Limerick City and the Region. The postcard also contains a competition offering a holiday in Limerick city including match ticket to see Munster versus the All Blacks. As people enter the competition by text, we will be collecting and saving their numbers on a database for future promotions. This campaign combined with an ad campaign we are undertaking in Cardiff’s largest daily newspaper will reach a potential audience of 500,000,” says Paul Mockler, UK Tourism Marketing Executive, Shannon Development.
“Great Britain (GB) is Ireland’s largest tourism generating market accounting for 57% of total visits to Ireland in ’06 (latest available stats). GB accounted for 14% of total visits to the Shannon Region in 2006, almost 700,000 visitors in total. This campaign, as part of our overall UK marketing efforts, will help to continue to grow this figure,” said Mr. Mocker.
Nandi O’Sullivan
Public Relations Manager
Tel: +353 61 710259
Mobile: +353 86-2371510
Fax: 061 363180
E-mail: Click Here